Billboard

Commercial properties need to be visible as it is the visibility that drives traffic. For example large signs drive more traffic to your business and create more consumer demand.

Once a sign is up, it has to be maintained. Your door is important and your customers come through that door, so look after the door as it will then look after you. The interior décor will make your customer remember you and come back to you.

Interior décor pays a dividend for commercial properties.

Customers like to visit a nice store, office or restaurant and a well kept one keeps them returning.

Badly kept stores on the other hand create a poor impression and turn away customers.

The positioning of the store leads to different price per square foot (psf).

End caps have better visibility and hence command higher rents as compared to in-line stores.

Freestanding buildings particularly on a busy thoroughfare like a freeway and with no competition for parking also command higher rents.